Copywriting?
That is the Question
Video by Phinests
Copywriting is a way of combining art and science, psychology and storytelling, fiction and non-fiction on a single page. It is not simply creating content, it is creating content that resonates with an audience and relates to their values and beliefs.
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Copywriting is a fairly new concept in Kuwait. To us, copywriting is how we integrate into society using what we are passionate about while also having it benefit our community. It is a form of selfless self-expression where we research, brainstorm ideas and go through restless nights in order to provide others with fulfilling and inspiring solutions.
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Copywriting will always transcend writing. Anybody can write and express themselves freely in whichever way that suits them. But, when it comes to copywriting, it is using the power of words to evoke emotion, inspire creativity and promote action.
" Writers aren't exactly people...
They're a whole bunch of people trying to be one person. "
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F. Scott Fitzgerald
" Men’s goals in using language tend to be about getting things done, whereas women’s tend to be about making connections to other people. Men talk more about things and facts, whereas women talk more about people, relationships and feelings. "
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Deborah Cameron,
The Guardian
" Men’s way of using language is competitive, reflecting their general interest in acquiring and maintaining status; women’s use of language is cooperative, reflecting their preference for equality and harmony. "
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Deborah Cameron,
The Guardian